He pointed out the participation of 22 tourism and training offices in facilitating direct trips, in integration with 11 tourist and local restaurants, and 4 hotel and tourism establishments, which raised occupancy rates and activated commercial movement in the villages and residential communities adjacent to the trails.
He added that the program stems from a comprehensive vision aimed at encouraging citizens from various governorates to explore the natural, cultural, and archaeological diversity that the Kingdom abounds with at subsidized prices that suit all segments of Jordanian society.
He stressed that the importance of this national project is reflected in supporting the tourism sector and national establishments and providing job opportunities, especially in light of regional circumstances and variables or when inbound tourism from foreign markets declines, making it a safety valve for the sector.
He indicated that "Jannah.jo" succeeded in directing the compass of visitors towards tourism and heritage sites that were less known and outside the scope of traditional paths, noting that the fair geographical distribution of trips enabled local communities by providing periodic and continuous job opportunities for local tour guides, and opening direct marketing outlets for owners of handicrafts, rural products, and productive families who display what the land of Hashemite Tafila provides of olives and food and popular products to visitors from all over the Kingdom.
This nature integrates with the "Majhoud Waterfalls" and the stunning natural scenery in the mountains of Tafila, which provide inspiring spaces for adventure tourism, bird habitats, and mountain hiking amidst silent nature.
The governorate also embraces a historical, civilizational, and therapeutic heritage, led by the archaeological Sela Castle, which bears witness to the Edomite civilization.
Ahmed Al-Shoul, one of the participants in the program's trips from the capital, Amman, said that his experience visiting the Dana Biosphere Reserve and the historical shrines in Tafila was exceptional in terms of the quality of transport and commitment to tourist guidance schedules and hotel accommodation, praising the affordable and subsidized financial cost that enabled his family to spend a special vacation and develop their knowledge of the national heritage. Khalil Al-Masa'ideen stated that the arrival of the program's trips regularly opened a direct marketing outlet for his products of pure olive oil, popular foods, and handicrafts, confirming that the movement of buses and tourist groups created a tangible revival in sales and provided an additional source of income for a number of productive families in the region.
In turn, tour guide Mohammad Al-Saoud explained that the "Jannah.jo" program provided young guides with periodic and continuous job opportunities to accompany delegations and introduce them to environmental and mountain trails, pointing out that the program enhanced awareness of the importance of preserving biodiversity and the environment, calling for the continued development of winter trails in the governorate to ensure support for tourism activity and not limit it to the spring and summer seasons.
