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The Minister of Government Communication and the official spokesperson for the government, Dr. Mohammad Momeni, emphasized the importance of keeping up with the rapid developments in the digital media sector.
This was stated during his inauguration on Wednesday in Amman of the workshop titled "Building Capacity in Communication and Digital Media through Social Media Platform Applications", organized by the Ministry of Government Communication in cooperation with the Ministry of Digital Economy.
Momeni added, in the workshop where a team from "Meta" (the company that owns the social media platforms Facebook, Instagram, WhatsApp, and Threads) lectured, that the goal of holding this workshop is to build the capacities of government media cadres to keep up with the latest developments in dealing with digital media tools.
In this regard, he confirmed that Jordan has a successful experience in digital media, stressing the need to continue following modern media developments and their means and platforms.
He also pointed to the necessity of keeping up with developments in dealing with various journalistic and communicative products to reach the largest segment of the public.
The workshop targeted media spokespersons, digital media officials, and employees of media units of government ministries, institutions, agencies, and companies.
The workshop, which was attended by 126 male and female colleagues from government media units, was held as part of the efforts of the Ministry of Government Communication and within its ongoing media training and development policy to build the capacities of government press and media cadres through various means, including holding training courses and workshops, which enhance skills in dealing with social media tools within official media work, contributing to raising awareness about the safe and positive use of various digital tools.
The workshop included several topics such as the pillars of informational content and types of published materials, mechanisms for choosing the most suitable times for publication and interaction, tools for improving access to content and enhancing dissemination using artificial intelligence algorithms, the latest guidelines for dealing with images and videos, media campaign strategies, and performance and impact measurement indicators, among others.
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