The Minister of Government Communication and the official spokesperson for the government, Mohammad Momni, affirmed that the media is a sovereign sector that receives attention from the Jordanian state due to its fundamental role in fortifying and enhancing public awareness, emphasizing the importance of having a professional, independent, and critical media.
Momni said during a keynote session at the Future of Media and Communication Forum titled "Ministers and Media Leaders Envision the Future" that Jordan views the media sector with importance comparable to its interest in the defense and security sectors, due to its role in enhancing public awareness.
He added that the rapid technological development necessitates leveraging its positive aspects and utilizing them to develop media work, stressing the importance of keeping pace with digital transformations to enhance the ability of media institutions to reach the public.
Regarding media legislation, Momni emphasized the need to achieve a balance between protecting society and ensuring freedom of expression, explaining that the goal of legislation is to protect society without infringing on citizens' right to express their opinions and participate in public debate.
He pointed out that dialogue forms the basis for achieving legislation that protects freedoms, affirming that freedom of expression in Jordan is not only a human right but also a part of national security.
He noted that expressing opinions and criticizing policies are part of national security, emphasizing the importance of providing a media environment that allows for public discussion within frameworks that protect society and preserve freedoms.
In the context of discussing generational differences and changing patterns of media content consumption, Momni stressed the necessity of understanding the audience and their needs, and developing communication methods with them that align with their interests and information reception methods.
He explained that each generation requires specific tools and methods for communication and outreach, whether through various journalistic forms or diversifying media content, noting that the multiplicity of tools for reaching the public necessitates that media institutions develop their means and contents to ensure the effective delivery of their messages.
Momni emphasized that keeping pace with technological developments and understanding changes in audience behavior are essential elements in developing the media and enhancing its ability to perform its role in building public awareness.
