The King's speech leads the digital discourse regionally and internationally

The Arab digital echo of the King's speech exceeds half a billion impressions

86.4 million impressions for the speech in the Syrian discourse

The King's warning against separating Gaza from the West Bank garners widespread interaction

Protecting Islamic and Christian holy sites is among the most widely circulated messages of the speech

The humanitarian message regarding Gaza leads a portion of the interaction

Gaza and the two-state solution lead the international coverage of the speech

“X” captures the largest share of the digital echo

The King's quotes exceed millions of views and interactions

A study and monitoring and analysis operations of digital public opinion prepared by "Alrai" regarding the speech of His Majesty King Abdullah II before the United Nations General Assembly at its eighty-first session showed that the speech received wide digital interaction during the first 32 hours of its delivery, with a clear prominence of messages related to the shift in Jordanian political discourse, the Palestinian cause, Gaza, Jerusalem, and the two-state solution.

The analysis showed that the speech achieved a wide digital echo during the first 32 hours of its delivery, reaching about 1.2 billion impressions (digital echo), while global reach was estimated at about 744 million users, amid a total interaction estimated at about 120 million likes, comments, and shares.

Views of video clips related to His Majesty's speech across "TikTok", "Instagram", "YouTube", and "X" platforms reached about 410 million views.

According to the analysis results, the message of "the change in Jordan's official discourse and the shift in political tone" topped the list of the most influential messages, with a volume of 312 million impressions, an estimated reach of 194 million, and an interaction of 36 million, with a positive sentiment rate exceeding 86 percent.

The message affirming the two-state solution and the establishment of a Palestinian state on the 1967 borders with East Jerusalem as its capital came in second place, with a volume of 184 million impressions and a reach of 112 million, while the message rejecting the separation of Gaza from the West Bank came in third, with a volume of 142 million impressions and a reach of 88 million.

As for the message of protecting holy sites in Jerusalem, it came in fourth place with a volume of 98 million impressions and a reach of 62 million, while the call to launch an international humanitarian corridor for Gaza came in fifth place, with a volume of 52 million impressions and a reach of 34 million.

In Jordan, the volume of the digital echo of the speech was estimated at about 264 million impressions, an increase of 2140 percent compared to the baseline of the previous week, while the number of unique authors reached about 1.8 million, and the interaction rate reached 9.8 percent, according to the study.

At the Arab level, the volume of the digital echo of the speech was estimated at about 576 million impressions, led by Egypt with 14 percent of total Arab mentions, followed by Saudi Arabia with 11 percent, Palestine 9 percent, Algeria 7 percent, Iraq 6 percent, Morocco 5 percent, and Kuwait 4 percent.

According to the analysis, the message of "the change in Jordan's official discourse and the shift in tone" topped the list of the most circulated messages in the Arab world, with a reach of 194 million and an interaction of 26 million, followed by the message of support for the Palestinian people and Gaza with a reach of 142 million and 18 million interactions, then the two-state solution message with a reach of 96 million and 12 million interactions.

As for the international discourse, the volume of digital mentions was estimated at about 360 million impressions, with a reach of about 2026 million according to the figures in the study, and interaction reached 36 million, while the positive sentiment rate reached 65 percent, compared to 22 percent neutral.

The analysis showed that international coverage focused more on the messages of Gaza and the political solution to the Palestinian-Israeli conflict, as the study cited headlines from international media agencies and institutions that addressed His Majesty's warning against separating Gaza from the West Bank and the emphasis on the two-state solution.

It also indicated that media coverage presented His Majesty as a moderate voice for peace and a key regional ally for the West, with a greater focus on humanitarian messages related to Gaza compared to political messages related to the two-state solution.

At the platform level, "X" captured the largest share of the digital echo at 43 percent, with 510 million impressions and 48 million interactions, while Facebook's share of the echo reached 27 percent, with 320 million impressions and 38 million interactions, Instagram 15 percent with 180 million impressions and 22 million interactions, TikTok 12 percent with 145 million views and 9 million interactions, and YouTube 3 percent with 45 million views and 3 million interactions.

According to the study, short clips from the speech emerged as some of the most widely circulated material, most notably the clip in which His Majesty warned against separating Gaza from the West Bank, achieving 68 million views and 8.2 million interactions, followed by His Majesty's quote about Jerusalem, which achieved 52 million views and 6.4 million interactions.

The analysis also showed that short text quotes achieved wide circulation, led by a quote attributed to His Majesty about the change in Jordan's official tone, with a reach of 78 million users, 14 million likes, and 3.8 million reposts, followed by a quote regarding the impossibility of treating Gaza and the West Bank as two separate stories, with a reach of 64 million users, 11 million likes, and 2.6 million reposts.

In the same context, monitoring showed a remarkable Syrian interaction with the speech, as the volume of mentions from Syria was estimated at about 86.4 million impressions, with an estimated reach of 52 million users and a positive sentiment rate of 88 percent, while the hashtag "Jordan tells the truth" topped the Syrian discourse on the "X" and Facebook platforms during the first hours, according to the study.

The study concluded that the results indicate that the speech created a wide digital presence at the Jordanian, Arab, and international levels, with varying interaction priorities between these levels; as messages related to the shift in official tone and the defense of the Palestinian cause dominated the Jordanian and Arab discourse, while messages of the two-state solution and Gaza received greater attention in international coverage.