Swiss Ambassador: Jordan enjoys a strategic location as a gateway to the Middle East

anniversary of its founding, she pointed to Jordan's highly qualified human resources, exceptional resilience, strong spirit of innovation, and its strategic location as a gateway to the Middle East region. She also noted that Switzerland is characterized by world-class levels in research and development, an advanced communication network, and high-quality standards.

Georgieva stated that Switzerland and Jordan share special ties, as both countries have earned a solid reputation as pillars of stability and important hubs for work, initiatives, and diplomatic leadership, emphasizing that the two countries have much to offer each other economically.

For his part, the President of the Swiss-Jordanian Business Club, Adnan Al-Talhouni, along with the Ambassador, reviewed the club's journey since its establishment in 2006 and the firm, long-standing economic partnership between the two countries. He noted that the club was established with the support of the Swiss Embassy, upon an initiative launched by businessmen and businesswomen, with the aim of strengthening economic relations between Switzerland and Jordan.

He explained that the club is currently looking forward to building upon what has been achieved over the past years and continuing its role as a bridge connecting the private sector in both countries, contributing to creating more opportunities for trade cooperation and establishing new partnerships.

In a statement on Sunday, the Swiss Embassy affirmed that the club has formed an important platform for connecting the Swiss and Jordanian business communities, facilitating dialogue, building partnerships, and accessing relevant institutions, alongside encouraging new trade and investment opportunities. Its activities have also contributed to enhancing social and cultural exchange between the two countries.

It added that the two countries enjoy solid and long-standing economic relations, supported by the contribution of Swiss companies operating in Jordan and their presence in a variety of sectors.

It pointed out that the volume of trade exchange between the two countries reached about 850 million Swiss francs in 2025, reflecting the strength of the economic partnership between the two countries and its future potential.

It indicated that Swiss companies are active in Jordan across a wide range of sectors, including pharmaceutical industries, tourism, and hospitality, where they contribute to supplying the Jordanian market with investments, expertise, innovation, and high-quality standards.

It added that building on this solid foundation, the two countries look forward to unlocking further opportunities to deepen economic relations, expand cooperation between companies, and explore new horizons for trade and investment.

The celebration concluded with special entertainment performances presented by Jordanian musical artist Gina Haddadin.