Tourism expert Eid Al-Nawfalah said that this approach by the Tourism Promotion Authority and its continuous attraction of influencers and content creators in various languages has contributed to enhancing the world's understanding of Jordan and its important archaeological and tourist sites.
Al-Nawfalah added that the content created by the influencers attracted by the Authority has reached millions of social media users, meaning that they have become one of the most prominent tools for promoting tourism.
Tourism expert Sulaiman Al-Hasanat confirmed that what distinguished the content of the influencers attracted by the Tourism Promotion Authority was that it highlighted the beauty of different tourist sites and contributed to promoting Jordanian culture, folklore, and heritage.
Al-Hasanat considered that this content, which was followed by hundreds of millions around the world, encourages optimism about promising tourism seasons after the end of the current political crisis in the Middle East.
Petra Hotels Association President Samih Al-Nawfalah pointed out that this approach by the Tourism Promotion Authority comes amid global competitiveness in promoting tourism through the exploitation of the digital world with its various tools, which is a step in the right direction.
Al-Nawfalah expressed his hope that the content prepared by influencers would include progress in the level of public and tourist services and the advanced service facilities in Jordan, which are comparable to those in major tourist countries.
Many digital content creators of various nationalities had worked in cooperation and coordination with the Tourism Promotion Authority to prepare and publish diverse content about the archaeological, tourist, natural, and aesthetic sites in the Kingdom, with the latest being Jordanian content creator Joe Hattab.
The published content received widespread interaction from followers from different countries around the world, as many expressed their desire to visit the Kingdom for tourism purposes and to get to know closely the diverse sites it contains that deserve a visit.
The content created by the influencers featured the use of modern filming tools and highlighted the uniqueness of Jordan's heritage and its rare landmarks such as the Petra ruins, Wadi Rum desert, the Dead Sea, and the colors of heritage and art, which led thousands of platforms interested in tourism and travel to repost it.
