150 million viewers for digital content prepared by influencers hosted by Petra this month

The attraction of Jordanian content creator Joe Hattab by the Tourism Development Authority contributed to increasing the targeting of the Arab world and introducing them to the heritage, urban, touristic, natural, and unique beauty of the Rose City.

Abdul Aziz Al-Hasanat, President of the Petra Travel and Tourism Offices Association, considered the increase in digital reach to various global tourism markets to be something that would increase the influx to Petra, in the event of the recovery of tourism movement, which is still affected by the surrounding geopolitical conditions.

He emphasized that digital content creators play a very important role in highlighting the landmarks of the Rose City, its natural and tourist features, and the culture of its community, as well as its heritage, folklore, and tourist services, which would diversify tourism there and not limit it in the future to only the historical aspect and visiting archaeological sites.

Spanish content creator Anna Luna stated that what she saw in Petra is beyond description and imagination, and that she received widespread feedback from her followers about their desire to visit Petra.

Luna called on her followers to visit Jordan for tourism, as it is a country diverse in its civilizations, beauty, and natural sites that are unparalleled in the world.

Reactions to the content published by followers of different nationalities were diverse, who were amazed by the clips representing a rare and unique heritage in Petra, describing the city as a 'golden art piece' while others considered it a 'piece of paradise'.