The Director General of the Union of Arab Radio and Television, Engineer Abdul Rahim Suleiman, confirmed that the festival continues its journey that began forty-five years ago, faithful to the principles and objectives for which it was launched, foremost of which is celebrating Arab audio-visual creativity and its makers and symbols, and opening channels of communication, exchanging experiences and strengthening partnership between actors in the innovation and production of media technologies and content at the regional and international levels.
He pointed out that the festival also constitutes a space for dialogue on the most prominent issues that concern workers in the media sector, which helps media institutions to face the rapid transformations, raise the level of quality, and anticipate the challenges imposed by the future.
For his part, the President of the Union of Arab Radio and Television, Muhammad bin Fahd Al-Harthy, said that the 26th session comes amid rapid transformations witnessed by the world, coinciding with the expansion of the use of digital revolution tools and the emergence of new patterns of networking, exchange and interaction in the media field.
He stressed the importance of media institutions keeping pace with these transformations, understanding their nature and harnessing what modern technology provides, in order to enhance the ability of Arab media to participate effectively in shaping the future, and keeping pace with the rapid developments in the media and communication sector.
Maha Saleh, the head of the Office of the Union of Arab Women Leaders in Jordan, confirmed that participation in the 26th session aims to highlight the leadership presence of women in the Arab media scene and to strengthen communication with media bodies and institutions and decision-makers in this field, in order to contribute to building bridges of cooperation and exchanging experiences.
Jordan participates in the festival's activities with the presence of the Jordanian ambassador to Tunisia, Abdullah Abu Rumman, the Deputy President of the Jordanian Journalists Syndicate, Auni Dawood, and the former Director General of the Radio and Television Corporation, Muhammad Al-Tarawneh, in addition to a number of media professionals and participants in the session's activities.
The festival's activities, which continue until September 24, include a group of activities, seminars and specialized competitions in the fields of radio, television and digital media, in addition to the technological exhibition that brings together institutions and companies specialized in media and communication technologies.
The current session addresses a number of transformations witnessed by the media sector, foremost of which are technological development, artificial intelligence and digital media, in addition to the changes that have occurred in the patterns of content production and reception.
The Arab Radio and Television Festival, organized by the Union of Arab Radio and Television, is one of the most prominent Arab media events that brings together radio and television institutions, media professionals, producers and experts in the media sector, with the aim of enhancing cooperation and exchanging experiences and expertise between Arab institutions.
