Hijazeen discusses enhancing cooperation with the Chairman of the British Tourist Authority
Amman1 min read
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Minister of Tourism and Antiquities Dr. Emad Hijazeen, in the presence of the Director-General of the Jordan Tourism Board, Ramzi Al-Maayta, met with Harris Bukhari, Chairman of the British Tourist Authority (VisitBritain and VisitEngland), to discuss prospects for strategic cooperation and enhance Jordan's competitiveness in the British market.
The meeting addressed expanding partnerships with tour operators and airlines, intensifying joint promotional campaigns, and investing in international exhibitions, foremost among them the World Travel Market (WTM) in London, to strengthen Jordan's presence and attract new segments of visitors.
The Jordan Tourism Board also reviewed its efforts in promoting Jordan by hosting media delegations and training British travel agents, while both sides emphasized the importance of exchanging expertise in tourism marketing, market analysis, and measuring the return on promotional campaigns, in a way that enhances the effectiveness of promotion and supports sustainable tourism growth.
