Concluding the Digital Marketing Training Program at Al-Tafila Technical University
Amman2 min read
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The Jordan Youth Commission, the youth arm of King Abdullah II Fund for Development in Tafilah Governorate, concluded in cooperation with the Deanship of Student Affairs at Al-Tafila Technical University a specialized training program in digital marketing and affiliate marketing, with the participation of 35 male and female students, aiming to enhance their skills in utilizing digital tools and platforms and leveraging the opportunities offered by the digital economy to develop projects and create new income sources.
Dr. Mahmoud Al-Saud, Dean of Student Affairs at the university, emphasized the importance of investing in youth potential and equipping them with modern skills that enhance their ability to keep pace with the evolving demands of the labor market.
He noted that training in digital economy fields opens new horizons for youth in learning, production, and launching projects, contributing to enhancing employment opportunities and alleviating challenges of unemployment and poverty.
For his part, Amjad Al-Karaymain, coordinator of the Commission in Al-Tafila, said the program is part of the Commission's efforts to provide practical training that responds to youth needs and enables them to transform knowledge into applicable opportunities in their professional and economic lives, highlighting the importance of promoting a culture of initiative and entrepreneurship and encouraging participants to invest their capabilities in promising digital fields.
He added that the Commission continues to develop its training programs in line with labor market transformations and economic empowerment priorities, enhancing youth skills and their ability to benefit from available opportunities.
In turn, trainer Al-Asawi explained that the program covered concepts and tools of digital marketing, methods for developing marketing plans through electronic platforms, techniques of affiliate marketing, and ways to identify target audiences and promote products and services, helping participants apply these skills in their future projects and careers.
