According to a statement by the association today, Sunday, the participating Jordanian companies are showcasing a diverse range of food products, including chocolate, sweets, confectionery, halva, tahini, sesame products, Arabic and oriental sweets, dates, packaging products, canned food, canned fish, spices, seasonings, legumes, basic food items, coffee and its roasting products, in addition to materials used in food preparation.
The President of the Association, Senator Ahmad Al-Khudari, said that the Jordanian participation in the exhibition constitutes an important opportunity to enhance the presence of national food industries in European and global markets, and to introduce the quality and diversity of Jordanian products and their ability to meet the requirements of international markets in terms of quality, specifications, and competitiveness.
He added that the presence of 15 Jordanian companies within the national pavilion reflects the keenness of the food industrial sector to benefit from specialized international exhibitions to build new trade partnerships, communicate directly with importers and distributors, and explore promising export opportunities, especially in markets that require high standards of quality, innovation, and product development.
He emphasized the importance of participating in international exhibitions as one of the main tools for increasing national exports, diversifying export markets, and raising the competitiveness of Jordanian products, noting that Jordanian food industries possess promising potential for growth and expansion in foreign markets, thanks to the diversity of their products, the accumulated expertise of their companies, and their ability to respond to consumer requirements.
He indicated that enhancing the presence of Jordanian products in European and global markets requires continuing external promotion efforts, expanding the network of trade relations with importers and distributors, and building on the reputation enjoyed by national food industries in terms of quality and diversity, noting that participation in international exhibitions contributes to raising the competitiveness of Jordanian products and increasing the added value of national exports, which supports economic growth, stimulates industrial production, and provides more job opportunities.
For his part, the Director General of the Association, Halim Abu Rahma, said that the Jordanian participation comes within the association's efforts to enable national companies to access new markets, enhance their export capabilities, and build sustainable trade relations with importers and distributors from various countries of the world.
He indicated that the association attaches great importance to supporting the participation of Jordanian companies, especially small and medium-sized ones, in specialized international exhibitions, which helps them expand into foreign markets and benefit from available trade opportunities.
He pointed out that the exhibition provides an opportunity for Jordanian companies to communicate directly with major importers, distributors, and representatives of global retail chains, in addition to learning about the latest developments and trends in the food industry, manufacturing technology, and packaging.
He explained that the Jordanian participation aims to introduce national products, highlight their quality and diversity, and work to turn trade meetings into partnerships and agreements that contribute to increasing exports and opening new markets for Jordanian food industries.
He emphasized that the participating Jordanian companies possess diverse products capable of competing in international markets, expressing his hope that the participation will contribute to achieving tangible commercial results, signing new agreements, and strengthening Jordan's position as a reliable source of food products in regional and global markets.
Abu Rahma indicated that continuing to participate in specialized international exhibitions constitutes an important pillar in the association's plans to support national exports, enhance the industrial sector's contribution to economic growth, and expand the base of export markets for Jordanian companies.
The SIAL Paris exhibition, which is held every two years, is considered one of the most prominent international exhibitions specialized in food and beverage industries. It brings together major producing, exporting, and distributing companies in the food sector from all over the world, and serves as a platform for introducing new products, building trade partnerships, and learning about the latest innovations and developments in the food industries.
