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Vivo Energy Launches Engen Brand Officially in Jordan During a Reception for a Group of VIPs and the Business Community

Vivo Energy Launches Engen Brand Officially in Jordan During a Reception for a Group of VIPs and the Business Community

Vivo Energy Jordan launched the Engen brand officially in the Kingdom, during a reception and formal dinner held at the Royal Automobile Museum in the capital Amman, in the presence of a group of officials, VIPs, and businessmen, alongside commercial partners, clients, representatives of concerned authorities, and business sectors.

The event provided an opportunity to introduce the new brand and the company's vision for the next phase in the Jordanian market, as Vivo Energy reviewed its plan to develop the network of stations and related services, in line with customer needs and to support the efficiency of operations and quality of services.

The General Manager of Vivo Energy Jordan, Adel Saadallah, said that the launch of the Engen brand in the Kingdom reflects the Group's confidence in the Jordanian economy and its supporting components for investment and growth, affirming that Jordan represents an important market within the Group's plans, in light of its strategic location, the stability of its business environment, and the opportunities it provides for building long-term partnerships with various sectors.

Saadallah added that the presence of the new brand in the Jordanian market is based on an investment vision that goes beyond changing the commercial identity, focusing on developing the network of stations, enhancing the efficiency of operations, contributing to the stability of supply chains, and providing integrated solutions that meet the needs of individuals, commercial and industrial sectors.

Saadallah explained that the company's plan for the next phase will combine the development of petroleum services and the expansion of non-petroleum services, alongside the development of commercial and industrial fuel solutions, engine oils, payment services, and fleet management, affirming that investment in Jordanian competencies will remain a fundamental pillar in the implementation of these plans, enhancing its ability to lead development operations and establish a sustainable presence for the brand in the Kingdom, and providing tangible value to customers, partners, and the national economy.

Vivo Energy is a leading company in the distribution of oil derivatives, managing its operations and marketing its products in Africa and the Indian Ocean islands, in addition to Jordan, where the Group includes a network of about 4200 service stations in 29 markets, and exports lubricating oils to a number of African countries.

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