The participation comes within the framework of efforts aimed at enhancing the presence of Jordanian tourism in the Japanese market and promoting the Kingdom as a distinguished tourist destination, in addition to opening new horizons for cooperation with Japanese tourism, travel, aviation companies, and media outlets.
The Jordanian delegation began its participation program in Tokyo by holding a series of meetings and meetings with a number of Japanese tourism agencies and companies, where it held a meeting with JTB, one of the largest tourism and travel companies in Japan, during which ways to enhance cooperation and promote Jordanian tourism programs and products were discussed, which contributes to attracting more Japanese tourists to the Kingdom.
The delegation also held a meeting with representatives of the Japan Tourism Agency, during which opportunities for joint cooperation and enhancing tourism exchange between the two countries were discussed, in addition to introducing the diverse tourism assets and products that Jordan enjoys.
The delegation's program includes, tomorrow, a meeting with representatives of Japan Airlines JAL, to discuss opportunities for cooperation in the field of air transport and support for tourism movement between Japan and Jordan.
The program also includes holding a reception event with the participation of a number of Japanese tourism companies and representatives of Japanese media, with the aim of introducing Jordan as an integrated tourist destination, and highlighting what the Kingdom is rich in historical, religious, and natural sites, and diverse tourist experiences that meet the interests of visitors from various markets.
Mr. Nabih Rial, Chairman of the Board of Directors of the Jordanian Association for Inbound Tourism, confirmed that the Jordanian participation in the Tokyo Tourism Exhibition represents an important opportunity to enhance Jordan's presence in the Japanese market, pointing to the importance of direct communication with Japanese tourism companies and building new partnerships to introduce the Jordanian tourism product, and contribute to increasing the number of Japanese tourists coming to the Kingdom.
The Association appreciated the efforts of the Ministry of Tourism and Antiquities and the Jordanian Embassy in Tokyo in coordinating and preparing for the Jordanian participation, stressing the importance of cooperation between various official bodies and the private tourism sector to succeed in promotional efforts and open new tourist markets for the Kingdom.
The Jordanian Association for Inbound Tourism affirmed its continued work and cooperation with the Ministry of Tourism and Antiquities, the Jordanian Embassy, and tourism sector partners, which contributes to enhancing inbound tourism, opening new horizons for the sector, and consolidating Jordan's position as a distinguished tourist destination on the global tourism map.
