Regarding the comparison with last year, the association believes that any comparison with 2025 must be read in its context, as the months from July to October 2025 witnessed an unusual rush for clearance and registration before the Cabinet’s decision to regulate the vehicle sector came into effect on November 2, 2025, as 13,364 vehicles were registered in October alone. Therefore, comparing 2026 to that temporary peak gives a different picture of the actual market performance.
The reading indicated that the market has entered an upward trajectory since the middle of the year. The average monthly sales rose from about 3,135 vehicles in the first half to nearly 5,000 vehicles in the third quarter.
Third-quarter registrations reached 14,953 vehicles, an increase of 13% over the same quarter of 2024.
The data shows that the number of active brands rose to 116 compared to 114 brands last year. The share of the top five brands also declined from 64.6% to 60.1%, and the share of the leading brand fell from 35% to 19.5%. This means a less concentrated and more diverse market in terms of brands, categories, and sources of manufacturing.
The association pointed out that the most prominent change in the market is qualitative, not quantitative. The share of electric vehicles decreased from 48.4% to 34.8%, the share of hybrids rose to 37.6%, and the share of gasoline and diesel cars to 27.7%. This reflects the consumer's trend towards options for which maintenance, spare parts, and warranties are available.
According to the association, most of the decline was concentrated in a limited number of electric vehicle models, following the ban on importing electric vehicles that are three years old or older and vehicles classified as salvage in the country of origin.
The association emphasized that subjecting all vehicles to Jordanian specifications and one of the approved technical specification systems (European, American, or Gulf) protects the Jordanian consumer from vehicles for which spare parts, warranties, or documented history are not available.
It indicated that official import channels recorded growth, as sales cleared outside the Free Zone increased by 15%.
The association explained that about 85% of the decline in vehicles imported through the Free Zone is due to electric cars, which is the category targeted by the decision to ban the entry of electric vehicles that are three years old or older and vehicles classified as salvage in the country of origin. In contrast, hybrid, gasoline, and diesel vehicles recorded growth.
