A seminar in Zarqa confirms the centrality of digital media and artificial intelligence in consolidating the Jordanian narrative
Amman2 min read
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The governorate of Zarqa witnessed the holding of an extensive dialogue seminar organized by the Ahl Al-Ezz Association for Culture and Heritage, in cooperation with the Zarqa branch of the Journalists Syndicate and the Zarqa Culture Directorate, which addressed the role of digital media in promoting national culture, under the patronage of His Excellency the Minister of Culture, and in the presence of his representative, the advisor and director of the Department of Provincial Affairs, Professor Dr. Amjad Al-Afifi, and with distinguished management by the Director of Zarqa Culture, Mr. Muhammad Al-Za'abi.
The seminar was opened with a speech by the representative of the patron of the ceremony, Professor Dr. Amjad Al-Afifi, in which he affirmed the Ministry of Culture's keenness to support emerging initiatives that contribute to consolidating the national identity, stressing that digital media has become a fundamental pillar and promising windows for spreading national culture and Jordanian heritage at the regional and international levels.
His Excellency Deputy Hayel Aiyash presented an integrated vision on the role of the Jordanian Parliament in the content of digital media, stressing the importance of developing legislation and systems that ensure the safe and responsible use of digital platforms, thereby enhancing intellectual and social security and keeping pace with technological acceleration.
The President of the Zarqa branch of the Journalists Syndicate, journalist Majed Al-Khadrawi, focused on the essential role of journalism and media in building societal awareness, noting that digital media today imposes a doubled ethical and professional responsibility to accurately convey facts and direct the electronic space to spread national and positive values.
The topics were concluded with a paper presented by the media advisor, Muhammad Al-Malki, which addressed the mechanisms of employing artificial intelligence to market the Jordanian national narrative, explaining how to invest modern technologies and algorithms in building advanced digital content that reflects the history of the Kingdom, its achievements, and preserves its official narrative in front of the world.
The seminar, which was attended by an elite gathering of cultural, media, and community figures, witnessed an extensive dialogue and valuable interventions that focused in their entirety on the importance of translating the proposed ideas into field work strategies that enrich the cultural scene and serve future generations
