According to a statement by the EuroCham in Jordan on Sunday, the memorandum aims to enhance trade and investment opportunities, connect companies, investors, and business partners in the two markets, facilitate access to markets, organize bilateral meetings between companies (B2B) and trade missions and delegations, and exchange economic, commercial, and investment opportunities.
Under the memorandum of understanding, the two chambers will facilitate communication between buyers, sellers, importers, exporters, distributors, investors, suppliers, strategic and technological partners, with each chamber being the primary contact point for companies of the other party interested in exploring the local market.
The areas of cooperation also include the exchange of investment opportunities, projects, tenders, and information on market developments, supporting trade delegations and investor visits, business forums, and sectoral meetings, as well as cooperation in sectors including agriculture, food industries, manufacturing, mining, natural resources, pharmaceuticals, healthcare, renewable energy, green technology, logistics, transportation, information technology, digital transformation, tourism, infrastructure, and professional services.
The memorandum also opens the way for the two chambers to explore joint cooperation opportunities within the European Union initiatives and Global Gateway programs, investment and development programs, private sector development projects, sustainability, green transformation, digital transformation.
The two parties agreed to translate the memorandum of understanding into a work program within the first year, including the establishment of a direct channel for exchanging trade and investment opportunities, implementing targeted company connections, organizing at least one joint business activity, exchanging market and sectoral information, and reviewing the results of cooperation after one year.
Al-Samadi said that the memorandum establishes a practical relationship between the two chambers that goes beyond traditional institutional cooperation to building a direct network between companies, businessmen, and investors, which helps turn available opportunities in the two markets into viable commercial and investment projects and partnerships.
He added that the partnership is based on an important geographical and economic complementarity, where Jordan can serve as a gateway for companies interested in accessing the Middle East markets, in exchange for benefiting from Sierra Leone as a gateway to build broader relationships and business opportunities in West Africa.
He pointed out that the chamber's move towards Africa comes within a broader vision to diversify the markets linked to Jordanian companies and build new institutional relationships that help the private sector explore opportunities outside traditional markets.
Al-Samadi emphasized that “the real value of this agreement will not be in its signing, but in the number of opportunities we can turn into actual trade and investment relationships between companies.”
This step comes within the direction of EuroCham Jordan to expand its international partnership network and enhance its role as a platform linking the Jordanian private sector with European and international companies and institutions, and opening new paths for the Jordanian business community to reach promising markets.
