Study: A Quarter of Jordanian Companies Use AI Technology
Amman3 min read
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The Jordanian Strategies Forum issued a paper within the "In Brief" series titled "The Nature of AI Use in Jordanian Companies," which highlighted the level of private sector adoption of AI according to a World Bank study prepared on the sidelines of the 2026 World Development Report titled "The Promise of AI." The study's results were based on a survey of 4,205 organized private sector companies with five or more employees in seven countries: India, Jordan, Kenya, Mexico, Nigeria, Thailand, and the United States.
Last Wednesday, the government and the World Bank Group launched the 2026 World Development Report titled "The Promise of AI" from Amman, in the first event to launch the report within a country at the global level, placing Jordan in an advanced position within the regional and international discussion on the use of AI in development.
The forum noted in its paper that the use of AI is witnessing rapid growth and widespread adoption among companies, but the core question lies in the nature of this use; the extent to which it is employed to improve business efficiency, enhance innovation, and improve its competitiveness.
The paper pointed out that Jordan ranked medium among the seven countries surveyed in terms of AI technology use, with 24% of Jordanian companies included in the World Bank study, totaling 358 companies, reporting the use of one of these technologies. This percentage places Jordan at a level close to India (23%), Mexico (22%), but still below the levels recorded in Nigeria and the United States (43% each), and Kenya (42%).
The paper also showed that Jordan ranked medium among the participating countries in the study in terms of the use of chatbots or generative AI, with a rate of 21%.
The forum pointed out that the picture differs significantly when looking at the use of more advanced AI technologies by companies. Only 1% of Jordanian companies use AI agents or automation systems, the lowest percentage among all countries included in the study. This indicates that the use of AI by Jordanian companies is largely concentrated on general use, while it remains limited in business development, operational decisions, and automated business processes.
The forum highlighted the importance of maximizing Jordanian companies' use of AI tools to increase productivity by enhancing their knowledge of all AI tools, their potential, and their applications at the production process level. It also pointed to the need to find practical solutions to reduce the costs of using advanced AI tools, especially for small and medium-sized enterprises.
The forum also recommended enhancing the digital readiness of companies, as well as administrative capabilities, innovation, research, and development to move towards more advanced use. It also emphasized the importance of monitoring how AI is integrated into company operations and measuring its impact on both work and productivity levels.
