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Minister of Industry: National Export Strategy enhances the competitiveness of Jordanian products in foreign markets

Minister of Industry: National Export Strategy enhances the competitiveness of Jordanian products in foreign markets

Minister of Industry, Trade and Supply, Yarub Qudah, said that the National Export Strategy for the years 2026–2029, recently approved by the Council of Ministers, represents a framework to enhance the presence of Jordanian products in foreign markets, expand the base of exporting companies, and diversify products and markets, in a way that raises the added value of exports and enhances their contribution to economic growth.

Qudah added that the strategy comes within integrated efforts to develop productive sectors and raise their competitiveness, in line with the objectives of the Economic Modernization Vision, noting that it represents a national framework to unify efforts and determine export priorities according to market requirements and changes in global trade movement.

He pointed out that the strategy aims to achieve an annual growth in exports of 5%, and to raise manufacturing exports from 4.7 billion dinars to 7.9 billion dinars by 2029, in addition to enhancing service exports and increasing local added value.

He indicated that the focus during the coming period will be on sectors and products with export potential, by improving quality and productivity, encouraging innovation, enhancing the utilization of trade agreements, and developing tools to access markets and buyers, including e-commerce and the digital economy.

He emphasized the importance of expanding the base of exporting companies, especially small and medium-sized ones, by providing information and studies on target markets, supporting promotional efforts, and connecting companies with buyers, enabling them to transition from the local market to foreign markets.

Qudah said that the implementation of the strategy will be translated into sectoral action plans for the years 2026–2029, including programs, projects, responsibilities, and funding needs, with a periodic review in 2027 and an impact assessment in 2029, to ensure follow-up on achievement and the development of priorities according to market variables.

The Council of Ministers decided this week to approve the National Export Strategy 2026–2029, which does not only focus on increasing the value of exports, but on making them more diverse and sustainable, by reducing reliance on a limited number of products and markets, increasing the number of companies entering the export field, diversifying the product basket, and expanding into new and non-traditional markets.

The strategy focuses on sectors that have opportunities for expansion in foreign markets, including clothing, chemicals, pharmaceuticals, cosmetics, fertilizers, engineering and food products, in addition to service exports in the fields of information technology, management and engineering consulting, and creative industries.

The strategy pays special attention to small and medium-sized enterprises by helping them meet the requirements of foreign markets, providing information and studies on target markets, and supporting promotion and access to buyers, allowing a larger number of Jordanian companies to transition from the local market to exporting.

The strategy leverages the network of trade agreements that Jordan is part of and the opportunities available in regional and international markets, in addition to digital economy tools, e-commerce, and artificial intelligence, which expands the ability of Jordanian companies to reach new markets and consumers.

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