Inauguration of the Handicrafts and Local Products Exhibition in Celebration of World Tourism Day
In the archaeological city of Jerash
Amman2 min read
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The Handicrafts and Local Products Exhibition, organized by the Ministry of Tourism and Antiquities to celebrate World Tourism Day, was inaugurated in the archaeological city of Jerash, in the presence of Jerash Culture Director Dr. Aqleh Al-Qadri, Jerash Branch Director of the Social Security Corporation Salem Al-Mashabqa, Jerash Greater Municipality Technical Advisor Ali Shawqa, Jerash Associations Union President Zeid Al-Zoubi, Jerash Reconstruction Foundation Member Jalila Al-Samadi, and a number of tourism stakeholders, in a scene that combined tourism and local production.
Jerash Tourism Director Thaer Al-Eiasrah emphasized the importance of the exhibition in enriching the visitor experience, extending the stay of tourists in the archaeological city of Jerash, enhancing the presence of the cultural and heritage heritage in the tourism product, and highlighting the crafts and local products that the province is rich in, which form part of its local identity.
He pointed to the importance of developing an integrated system for marketing Jerash products, which include food, handicrafts, and traditional industries, to enhance the presence of the local product within the tourism experience, open a wider field for the local community to benefit from the tourism activity, and expand marketing channels for Jerash products.
The Director of the Women Empowerment Unit at Jerash Greater Municipality, Iman Bani Mustafa, said that the Unit's participation in the exhibition comes within the framework of its efforts to empower Jerash women economically and socially, and to provide an opportunity for women to participate in exhibitions and market their products, stressing the importance of these exhibitions in opening new marketing channels for Jerash products, introducing them, and reaching local and global markets.
The exhibition continues for two days, welcoming visitors in the archaeological city of Jerash, to learn about the displayed handicrafts and local products, and what they reflect in terms of diversity in Jerash heritage, crafts, and traditional industries.
