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Enhancing Financial and Digital Awareness: The Faculty of Business at Ajloun National University and Community Engagement

Enhancing Financial and Digital Awareness: The Faculty of Business at Ajloun National University and Community Engagement

As part of its role in serving the community and disseminating specialized knowledge, the Faculty of Business at Ajloun National University participated in community activities aimed at enhancing financial and digital literacy, and bridging theoretical knowledge with practical applications that keep pace with technological developments in the financial and banking sector.

Dr. Haneen Al-Khawaja, from the Department of Financial and Banking Technology at the Faculty of Business, participated in presenting a workshop titled "Digital Transformation and Emerging Technologies: Digital Payments in Jordan as a Model for Digital Transformation," which was held at the Hashemite University as part of the IEEE Region 8 Local Language Program.

The workshop addressed the concept of digital transformation and the difference between it and digitization, the development of electronic payment systems in Jordan, and the most prominent digital payment applications, including e-wallets, instant transfers, and electronic bill payments, in addition to the role of emerging technologies in developing financial services and enhancing the user experience.

The workshop also focused on raising awareness about the safe use of digital financial services, introducing the risks of electronic fraud and social engineering methods, and ways to protect financial and personal data through practical and interactive examples that addressed mechanisms for verifying suspicious messages, maintaining the confidentiality of verification codes, and using official and reliable applications and channels to conduct financial transactions.

The Dean of the Faculty of Business, Prof. Laith Al-Eryani, emphasized the importance of faculty members' participation in specialized scientific and community activities, due to their role in transferring expertise and knowledge to the community, enhancing digital financial culture, and spreading safe practices in the use of financial technology, in line with the requirements of digital transformation and labor market needs.

This participation comes as a confirmation of Ajloun National University's keenness to strengthen its presence in scientific and community events, expand areas of cooperation with academic and professional institutions, and employ the expertise of faculty members in disseminating specialized knowledge and contributing to community service.

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