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A Dialogue Explores the Role of Excellence Awards in Enhancing the Competitiveness of Jordan's Hotel Sector

A Dialogue Explores the Role of Excellence Awards in Enhancing the Competitiveness of Jordan's Hotel Sector

Under the patronage of the Minister of Tourism and Antiquities, Dr. Imad Hijazi, the participatory dialogue session for the Jordanian hotel sector and their partners began on Tuesday, focusing on the role of excellence awards in enhancing the competitiveness of the private sector and motivating outstanding performance, with the participation of the Executive Director of the King Abdullah II Center for Excellence Wedad Qteisht, the Secretary-General of the Ministry of Tourism and Antiquities, Muhammad Al-Majali, the President of the Jordanian Hotel Association, Hussein Halat, the Vice President of the Association's Board of Directors, Hani Al-Dabbas, and a number of representatives of the hotel sector and related parties.

Hijazi emphasized, during the session, the importance of the King Abdullah II Excellence Award as a tool to support the development of the hotel sector, to establish concepts of institutional excellence, to raise the efficiency of performance, to improve the quality of services, and to adopt the best administrative and operational practices, which enhances the ability of hotel establishments to compete and keep pace with developments in the tourism sector.

He pointed to the importance of involving hotel sector representatives in the dialogue about the award criteria, requirements, and application mechanisms, which contributes to raising the readiness of hotels and developing their performance according to clear standards of excellence and quality, and enhancing the level of services provided to visitors, stressing that enhancing the culture of excellence represents an important pillar for raising institutional and operational performance and developing the competitiveness of the tourism and hotel sector in the Kingdom.

For her part, the Executive President of the King Abdullah II Center for Excellence, Rawda Qteisht, reviewed the importance of the award and its role in establishing a culture of institutional excellence, motivating private sector institutions to adopt methodologies of continuous development and improvement, stressing the importance of partnership and dialogue with different economic sectors, to ensure the compatibility of excellence standards with their needs and challenges.

For his part, the President of the Jordanian Hotel Association, Hussein Halat, emphasized the importance of strengthening the partnership between the hotel sector and the King Abdullah II Center for Excellence, which contributes to establishing a culture of quality and excellence within hotel establishments, and developing work methods and raising the efficiency of performance.

Halat pointed out that the participation of hotels in such dialogues provides an opportunity to exchange experiences and learn about best practices, and enhance the readiness of the sector to keep pace with the requirements of development and raise the level of hotel services provided to visitors.

The Vice President of the Board of Directors of the Jordanian Hotel Association, Hani Al-Dabbas, added that the King Abdullah II Excellence Award represents an important tool to support the development of the hotel sector, to enhance concepts of institutional excellence and raise the efficiency of performance and improve the quality of services, in addition to encouraging hotel establishments to adopt the best administrative and operational practices.

Al-Dabbas emphasized the importance of involving the hotel sector in the dialogue about the award criteria and requirements, which contributes to raising the readiness of hotels to participate, enhancing their competitive ability, and developing the level of services provided to visitors, which reflects positively on the growth and development of the hotel and tourism sectors in the Kingdom.

The session witnessed a participatory dialogue on ways to enhance the readiness of the hotel sector for excellence requirements, developing institutional and operational performance, exchanging experiences and best practices, in addition to discussing the needs of the sector and the challenges associated with applying excellence standards, which contributes to raising the level of hotel services and enhancing the competitiveness of the Jordanian tourism sector.

This session comes within the framework of efforts aimed at enhancing partnership between the public and private sectors, and establishing concepts of quality and excellence as a fundamental pillar for developing the tourism and hotel sector in the Kingdom, and raising the readiness of establishments to keep pace with modern standards and enhance their ability to provide quality and competitive services.

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