During these field tours, more than 230 teams, including leaders and employees, connected with over 10,000 customers across the Kingdom, meeting them where they are, listening to their needs and aspirations, and working to translate these insights into practical steps that contribute to improving their experience.
In this regard, Orange Jordan CEO, Philippe Mansour, said: "Today, our employees left their offices to meet our customers across the Kingdom, in their living and working environments. Being close to customers is a core ambition in our 'Lead the Future' strategy, and it is at the heart of how Orange works every day. As always, we look forward to analyzing all feedback and acting upon it to ensure we continue to exceed our customers' aspirations and expectations."
The "My Customer, My Boss" initiative places the customer's voice at the heart of the development process at Orange Jordan. The feedback collected during direct interaction contributes to identifying improvement opportunities and crafting services and experiences that better respond to customer expectations. It also empowers both leaders and employees to gain a deeper understanding of the actual customer experience, enhancing their ability to turn feedback into tangible improvements with real-world impact. The initiative is part of a strategic direction across Orange Middle East and Africa, implemented in 17 countries, aiming to instill a culture of listening to customers and involving leaders and employees in understanding their experiences closely.
This second edition comes as a continuation of the success achieved by the first edition, as customer feedback from 2025 contributed to qualitative improvements over the past year, most notably the launch of "Ma'ak" mobile lines with free 5G service, in addition to simplifying the recharge process, accelerating fiber installation, and providing the Orange Money wallet with new services and features.
