Furthermore, developing religious, cultural, medical, adventure, and MICE (meetings, incentives, conferences, and exhibitions) tourism, in addition to film tourism, allows Jordan to diversify its markets and products and enhance its competitiveness, rather than relying on limited patterns of tourism demand.
The current phase requires a serious call to adopt this strategic decision, which is considered one of the most important practical economic decisions, so that we may move beyond temporary solutions and establish a more resilient and sustainable tourism sector. From this perspective, adopting inbound tourism as an export industry should be a clear demand on the table of decision-makers, and it should be translated into measurable and applicable executive procedures in Jordan, similar to many Arab countries such as Tunisia, Egypt, Morocco, Saudi Arabia, and the UAE. Arab countries collectively, through the League of Arab States and the Arab Tourism Organization, recognized the tourism sector as an "invisible export industry." This prominent official recognition came during the Arab Tourism Ministers' Conference held in Tunisia in 2005, which issued clear recommendations urging Arab governments to treat tourism like any other export industry to receive the same privileges and facilities. Recognizing it as an export industry is not merely a change in classification, but a strategic step toward enhancing the competitiveness of the Jordanian economy, expanding its export base, and consolidating the position of tourism as one of the fundamental drivers of economic growth and sustainable development. Recognizing it as an export industry is not merely a change in classification, but a strategic step toward enhancing the competitiveness of the Jordanian economy, expanding its export base, and consolidating the position of tourism as one of the fundamental drivers of economic growth and sustainable development, which we summarize in the following reasons: