Dr. Noha Al-Zoubi releases the book "Digital Public Relations and Crisis Management"
Amman2 min read
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Dr. Noha Mohamed Yassin "Noha Al-Zoubi" has released her new book titled "Digital Public Relations and Crisis Management," as part of the "Refereed Public Relations Library" series published by the Arab Public Relations Agency, a member of the Egyptian Publishers Association, in Cairo.
The book comes in the context of the growing interest in the rapid developments witnessed by the public relations system in the digital age, and the new challenges imposed by social media and digital platforms on institutions in managing their reputation and communicating with their audience, especially during crises.
The book addresses a number of issues related to digital public relations, focusing on the importance of strategic planning and rapid response to crises, the role of digital tools and platforms in managing corporate communication, as well as dealing with information circulated via social media and maintaining the mental image of institutions.
Through the book, Dr. Noha Al-Zoubi presents a vision that combines academic knowledge and practical application, making it an addition to the Arab library specializing in the fields of public relations, media, corporate communication, and crisis management.
The book's release is part of a specialized series aimed at enriching Arab content in the field of public relations and making specialized studies and books available to researchers, academics, practitioners, and those interested in the fields of media and corporate communication.
The publication reflects Dr. Noha Al-Zoubi's interest in developing specialized knowledge in the field of digital public relations and contributing to enriching Arab content related to communication and crisis management in the digital environment.
