The slogan "Be Well" is not just an emotional wish, but a practical message directed to every woman in Jordan: your health is a priority, and your well-being begins with a simple and courageous decision. The slogan carries several messages including: Be well with your body: by listening to it, noticing any unusual changes, and not postponing the examination out of fear or shyness, be well with your family: because your health is the cornerstone of their stability, and your early recovery means more years of giving and presence, be well with your community: by being a role model, encouraging those around you, and breaking the barrier of fear and stigma associated with the disease.
During October, the Jordanian Breast Cancer Program expands its awareness and service offerings across the Kingdom, in cooperation with its partners from doctors, hospitals, and health centers, and includes efforts: mass awareness campaigns in universities, institutions, and associations, aimed at increasing public awareness of the importance of periodic examination, providing free early clinical examination services, and mammography at reduced prices in public and private centers during the campaign, and implementing special activities to raise financial support to provide free examinations for uninsured women or those who cannot afford the cost of the examination, in addition to training health cadres on clinical and self-examination, to ensure the quality of the message directed to women in health centers. The campaign's slogans have varied over the years - from "A Step Towards Life… Examine" to "You Are the Foundation… Examine" - but the essence is the same: making examination a community habit, not an exceptional event.
Who are the target groups for examination? National and global guidelines recommend that women start periodic examinations at ages determined by risk factors, emphasizing that examination is not exclusive to those who feel symptoms; many early cases are not accompanied by obvious symptoms, so the most important message is: do not wait for pain, and do not attribute every change to a passing cause; rather, make examination a part of your health routine. The responsibility of early detection does not lie solely with the individual; the family, work colleagues, community leaders, and the media are all partners in building a supportive environment that encourages examination, reduces psychological barriers, and when the culture shifts from "fear of examination" to "examination is reassurance", the health trajectory of the entire community changes.
In conclusion, today's decision, tomorrow's life, the "Be Well" campaign in October is an open invitation to every Jordanian woman: take a small step today, which may make a big difference in your tomorrow, examine, encourage, and be the beginning of good for those around you, because health is not a luxury, but a right, a responsibility, and a hope.
Former Secretary General of the Supreme Health Council
