As part of its participation in the exhibition, Central Trade & Auto Group showcased a number of Toyota Land Cruiser vehicles, including the Land Cruiser Hybrid, Land Cruiser Prado, and the all-new Land Cruiser FJ, embodying the evolution of the prestigious Land Cruiser legacy and highlighting the reliability, strong performance, and high capabilities of these vehicles in handling various terrains and conditions.
In addition, Central Trade & Auto Group displayed a diverse collection of Yamaha motorcycles and off-road vehicles, including the RMAX4 LE, MTT850P, WR450F, Grizzly, TW200, Raptor, and NMAX, highlighting the variety of mobility solutions offered by the brand and its ability to meet the requirements of different uses, including mobility in challenging environments.
Central Trade & Auto Group's participation also extended to showcasing the technological solutions provided by its subsidiary, Connected Motion, which specializes in smart mobility solutions, including vehicle fleet management systems, and vehicle tracking and inspection technologies. These solutions contribute to increasing operational efficiency, improving resource management, and enhancing safety levels, reflecting Central Trade & Auto Group's orientation toward the integration of vehicles, technology, and specialized services.
In this context, Nadim Haddad, CEO of Central Trade & Auto Group, said: "Our participation in SOFEX 2026 reflects our vision for the role of Central Trade & Auto Group in developing the mobility sector in Jordan by combining our long-standing expertise in the automotive sector with innovative technological solutions, and employing them to meet the evolving needs of individuals and institutions. In line with the directives of His Majesty King Abdullah II Ibn Al Hussein, which emphasize the importance of activating public-private partnerships, we believe that effective partnerships, exchange of expertise, and innovation are key pillars for enhancing efficiency, safety, and supporting national development. We are proud to continue our cooperation with our national institutions to contribute to building a more advanced and safer mobility ecosystem."
Central Trade & Auto Group's participation in the exhibition aligns with its ongoing commitment to supporting national initiatives, most notably efforts to enhance road safety through its continuous cooperation with the Public Security Directorate and the Jordan Traffic Institute, and its participation in the Road Safety Hackathon, which reflects its interest in encouraging innovation and empowering youth to develop ideas and solutions that contribute to addressing traffic challenges and enhancing road safety in Jordan.
Through this participation, Central Trade & Auto Group reaffirms its keenness to continue investing in expertise and innovative solutions, and to expand areas of cooperation with national institutions, thereby strengthening its role in developing the mobility sector and contributing to achieving the development priorities of the Kingdom.
